Monthly reach Share Av Daily Minutes
000s % % mm:ss
November 2024 GB News 3,563 5.49 0.88 1:21
November 2023 GB News 3,535 5.56 0.56 0:54
The BARB viewing figures don't really paint the picture GB News would like to portray - romping ahead of the elite-produced mainstream media.
So the schedule changes for 2025 should be read as operational bosses Briscoe and Booker trying to get more bang for their bucks, moving in cheaper presenters, moving out under-performing expensive presenters.
So the new weekday offer of 2 x Jacob Rees-Mogg and 3 x Farage Fan-Boy Professor Matt Goodwin will be much cheaper than 5 x JRM. At Breakfast, Ellie Costello will be cheaper than Isabel Webster. Ben Leo, on weekend nights, will be cheaper than Mark Dolan.