Calling out calling it out

Here's one of the many actions announced by the BBC in April this year, in response to a report by Change Associates, to 'improve workplace culture': "Rolling out a new 'Call It Out' campaign to promote positive behaviour, empower informal resolution where appropriate, and challenge poor conduct."

Thanks to Sky News we now know that the campaign spent £61,000 on 'accessories', including £20,000 on 7,000 mugs (unit cost £2.85, presuming the in-house design was 'free') and £6,000 on 10,000 badges and 6,000 lanyards. 

One presumes this was the suggestion of the Internal Communications team, but the whole plan was endorsed from the top by Chairman Samir Shah. If he'd thought about it at all, Shah the BBC programme maker of 1987-98 would have ridiculed the idea of mugs changing workplace culture; whereas Tim the marketeer...