Never mind those tricky calls on Gaza, the BBC News CEO Deborah Turness is concentrating on 'marketing'. From her latest progress report to staff, on the work of her Creative Strategy Group, we learn even more about why the BBC News online service looks skewed at weekends.
They're "commissioning and producing a different offering around weekend stories - with a particular focus on health and wellbeing.
"This has been a great success and is drawing in new audiences, helping to move the dial for BBC News - bringing in more younger women, and “working families” audiences who can be more prone to news avoidance. Commissioning these bespoke stories is working well, no matter what the news agenda is that day."
Thus, we presume, last Saturday's clickbait "I found a bacteria-eating virus in my loo - could it save your life?"
The CSG is working "with a ruthless focus on growing reach and engagement."
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