Monday, May 19, 2025

Making the ordinary extraordinary

The hunt is one for the author of an extraordinary piece of rodomontade within BBC News. It's an advert for a "Your Voice, Your News" correspondent, to be based in Leeds, for £80k. It may, some think, have been written 'after lunch'. 

Some samples: "You will be able to transform the grit of an audience submission into the gleaming pearl of a story."

"The role would suit a creative correspondent with a passion for the public and their concerns, a strong news sense and outstanding storytelling skills – making the ordinary extraordinary"

"A self-starter able to identify, generate and develop the right stories with little input. We want a journalist, not a presenter."

"A spell-binding storyteller" 

"Tenacious, productive, outcome-focused and willing to be judged on output with absolute commitment to making Your Voice, Your BBC News a success."


 

1 comment:

  1. Well, apart from the grit & pearls, the rest of it is absolutely standard job advert BS these days.

    ReplyDelete

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