Click chasing

The shift to digital and investigations by the BBC outside London has an exemplar on the website today (c1230). 

Note the difference between the headline on the 'front page': "Ketamine addict: I can't walk 50m without weeing", and the headline on the story proper "Ketamine bladder: Special clinics as youth addiction 'explodes'". All apparently the work of "BBC West investigations", who have produced 'Young and addicted: Generation Ketamine' on iPlayer.