Thursday, March 28, 2024

Plans

There's really not much 'plan' in the BBC's Annual Plans these days.  The first 13 pages of the latest, for 2024/25, are the current situation, market context and congratulations on a wonderful 2023/24.  14-30 are litanies of shows in the pipeline. 

Nuggets are hard to find. The BBC forecasts licence fee income to rise from this year's £3673m to £3801m.  The targets are being shifted: the new aim for "Reach of the BBC" among 16+  is 80-90% a week, compared with the previous plan's target of 85-90%.  The new target for reaching 16-34 year-olds is 'circa 70%', compared with 'circa 75%'.  The targets for iPlayer and BBC Sounds have been nudged up - from 13.5m weekly signed in users for iPlayer to 14.0m, and from 4.5m weekly signed in users for BBC Sounds up to 5.0m.

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