Wednesday, June 28, 2017

No numbers

An entertaining series of Ali-shuffles by three BBC suits left Welsh Assembly members data free this morning.

Lord Hall, Rhodri Talfan-Davies and Ken MacQuarrie gave not an inch on KPIs, measurable objectives or plain old broadcast hours in helping the politicians decide whether or not 'Welsh portrayal' was improving or not. "Judge us by what you see on screen" was the BBC's strong and stable answer, followed up regularly by "This is not a science".

It also turns out that current science can't bi-furcate FM transmitters along the Welsh border, so the cunning plan of inserting news bulletins written and read in Cardiff into Radio 1 and Radio 2 is now a non-runner.

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