External comms

Incoming Today Editor Sarah Sands has taken to intermittent tweeting about the programme's contents.

Appeal to Today listeners for local words and phrases that evoke nature. Robert Macfarlane and Annalena McAfee our guides. @BBCr4today

— sarah sands (@sarahsands100) May 30, 2017

Admirably hands-on, and demonstrating at least that she's around this half-term, unlike many other BBC executives. But she might want to think whether or not it's the best use of her time, and the correct social media strategy.

Here's a league table of Twitter followings...

@bbcnickrobinson 760k
@BBCr4today 597k
@MishalHusainBBC 208k
@JustinOnWeb 32.9k
@sarahsands100 13.5k

Mr Humphrys doesn't Tweet.