Wednesday, May 31, 2017

External comms

Incoming Today Editor Sarah Sands has taken to intermittent tweeting about the programme's contents.
Admirably hands-on, and demonstrating at least that she's around this half-term, unlike many other BBC executives. But she might want to think whether or not it's the best use of her time, and the correct social media strategy.

Here's a league table of Twitter followings...

@bbcnickrobinson 760k
@BBCr4today 597k
@MishalHusainBBC 208k
@JustinOnWeb 32.9k
@sarahsands100 13.5k

Mr Humphrys doesn't Tweet.

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