Tuesday, March 28, 2017

At your service

Filleting the BBC Trust's End of Existence report so that you don't have to...

In 2014, the average age of viewers to BBC1 and BBC2 was 59 and 60 respectively; by 2016, it had risen to 61 and 62 respectively.

In 2013, the weekly reach of BBC network news amongst 16-34 year olds was 71%; in 2016, that figure was down to 63%.

In 2012 BBC television reached 79% of BAME viewers each week; in 2016 that figure was down to 72%.

In 2013-14, Radio 2 reached 35% of all adults aged over 35 (its target age group), but only 12% of BAME adults in this age group. The Trust asked Radio 2 to take action to address this disparity.... However, by 2016, Radio 2’s reach to BAME adults had remained broadly stable at 11%.

In 2014-15, the Trust found that Radio 4’s reach amongst all UK individuals was 19.3% but its reach amongst BAME listeners was just 10.7%. And Radio 5 live’s reach to BAME individuals was 6.7% compared to its overall reach of 10.6%

The growth of BBC online has slowed in the past couple of years and the breadth of use of flagship online services, such as iPlayer, is lower than we might expect: after nine years in operation, it is now used weekly by 13% of all adults (joint top with Netflix) and 21% of 16-34 year olds (second to Netflix).

The one question in the Trust's survey for this report which showed a negative trend over the Charter period asked whether the BBC ‘provides high quality, independent journalism’. In 2016, 62% of people agreed with that statement, compared to 70% in 2008, and 65% in 2015.

The BBC’s reduction in the number of senior managers is a significant achievement but there are other aspects of the 2011 strategy where progress has been more limited. In particular, the BBC is still to meet unable the original objective that senior managers should be restricted to 1% of the workforce.

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