Thursday, February 9, 2017

Starting at the top

The listening figures for BBC network radio for the last quarter of 2016 are a pretty solid inheritance for the new joint custody of James Purnell and Bob Shennan - with a market share of close to 46%.

And the stand-out figures are for the Today Programme on Radio 4, who benefited from Trumpery and Brexitness to add 420,000 listeners year on year, bigger than the rise for the whole network. (Is the only way up for Sarah Sands ?)  Spookily Radio 2 was down by 420,000, with Chris Evans dropping 230,000. More evidence of networks being led by their breakfast output - Nick Grimshaw was down 500,000 year on year; Radio 1 was down 770,000.

Radio 5Live was up from 5.59m to 5.71m, and LBC added close to a quarter of a million listeners, with figures for James O'Brien, from 10am to 1pm, said to be very good.

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