The first edition of ITV's Nightly Show frittered away a great opportunity.
At 9pm Broadchurch Series 3 started with a massive 7.48m viewers - a 34% share of the available audience. David Walliams' half hour at 10pm got an average of 2.86m viewers (16.8%). But more worrying is that he started with 3.8m, and finished with 2.2m. So some 3.7 million people swerved the new chat show altogether; another 1.6m found something else more interesting to watch or do by the end.
The reality of Crimewatch was no match for the rape plotline of Broadchurch - BBC1 got an average of just 1.47m for the hour from 9pm. But News at Huw was largely unscathed by the Walliams challenge, at 4.19m (24.7%).
The Lygo Strategy saw The Nightly Show add 1m to the average audience of the 10pm slot; and the delayed ITV News was watched by 1.56m (11.6% share).