You can almost feel the waves of empathy flowing out of the BBC's Design & Engineering Group. They're hunting for a Lead Architect - Frameworks, Automation and Human Centricity Architect.
The successful candidate will "develop consistent architectures supporting human centric and next generation audience interaction across our product and services portfolio". This is a first-spotting of "human centricity" in a BBC job ad - it doesn't featured in the longer job description attached. I'm guessing it's a posh way of recognising that staff and licence-fee-payers use social media - or have I got that wrong ?