Thanks to readers (old & new) for helping @theipaper to keep on growing (up 5.5% year-on-year in August)...your support really matters— ashley highfield (@ashleyhi) September 15, 2016
But this time, shares fell back 2p over the day, to 12p, valuing the whole company at just under £14m - £10m less than it paid for the 'i'. Circulation was up year on year, but down 2.05% month on month. 23% of copies are given away at reduced prices, in what is known as 'bulks'. It's the highest of any figures declared by a national daily (the Mail, Mirror and Sun have 5% as bulk sales, the Times 17%), but the 'i's figure is down from 25% last year.