Friday, September 16, 2016

In circulation

Johnston Press CEO Ashley Highfield is always positive in his Tweets from the boadroom...this time about circulation.

But this time, shares fell back 2p over the day, to 12p, valuing the whole company at just under £14m - £10m less than it paid for the 'i'.  Circulation was up year on year, but down 2.05% month on month. 23% of copies are given away at reduced prices, in what is known as 'bulks'. It's the highest of any figures declared by a national daily (the Mail, Mirror and Sun have 5% as bulk sales, the Times 17%), but the 'i's figure is down from 25% last year.

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