Thursday, August 4, 2016

Speak up

Producers of speech radio probably wouldn't mind another referendum on Europe, after this year's campaign boosted network figures quite nicely. LBC nationally was up nearly 17% year on year; Radio 5Live, perhaps also helped by the Premier League run-in, was up 10%, and Radio 4 up 9%, to its best figures since methodology changed in 1999.

The new TalkRADIO debuted to 224k listeners, TalkSPORT2 picked up 285k and the main TalkSPORT was up 8%. All will do better with the extra publicity that new owner News International can easily generate.

At the local level, BBC Local Radio in England was down 5.5% overall. Radio Wales was down 18% to its lowest weekly reach for seventeen years; Radio Cymru, about to launch a pop-up station for summer, was down 11%.

Musically, Radio 3 was up 16% (Classic FM can't moan much - they were up 4.5%). 6Music was up 10%, to another record, at close to 2.3m. Radio 1 hit its lowest figures since 2003, when Sara Cox was your breakfast host. Jazz FM, now available nationally, was up 6.6%. The all new Virgin Radio started with 409k.

For more analysis, try Matt Deegan and Adam Bowie.  Paul Easton has great London charts.

No comments:

Post a Comment

Other people who read this.......