Packaging

In the whacky world of online stats, Channel 4 News is claiming that its Facebook page, now devoted just to short videos, is beating BBC News. It boasts more than 200 million views a month, and says the main BBC News Facebook offering gets 165m, Sky News 126m, and ITV 62 million, according to stats produced by Tubular Labs.

All slightly pale into insignificance compared with the Daily Mail's claimed Facebook views, at 623m a month. Top of the charts is US food offering, Tasty, at 1.7 billion ('Food that'll make you close your eyes, lean back, and whisper "yessss." Snack-sized videos and recipes you'll want to try'). If only Auntie hadn't given in to Osborne, eh ?

• Where, oh where is the BBC's Newstream ? Not quite ready, methinks. This new service, which proposes a rotating jukebox of ten vertical videos (C4 has opted for 'square') was supposed to start in March. The latest ad (for 'trainee broadcast assistants digital video' - 12 month internships, on a bursary of just over £20k) closed yesterday, promising a start date in September.