It must be a bit like the feeling when digital tills first let supermarkets know which customers were buying cat food and cheddar cheese. Interesting, perhaps, but what can you actually do with that sort of data ? Supermarkets have tried all sorts of loyalty schemes - points, vouchers, direct mail offers - trying to interest the cat food and cheese segment into purchases of crispy cod balls, cava and carnaroli rice - but how on earth does that work at the BBC ? Sorry, that should read 'myBBC'.
The myBBC project is supposed to be complete - but, hey, now the BBC wants to hire two 'data scientists'. The blurb suggests they've got the same sort of problems as Tesco. Yes, we know you're going online for comedy and current affairs - now what do we do ?
Imagine if Netflix, The Huffington Post, ESPN, and Spotify were all rolled into one - you’re starting to get close to what the BBC does online. The BBC’s world-class online products (iPlayer, News, Sport, Music, Learning, and many others) reach millions of audience members every week, and create around 1 Billion rows of data per day, but our work doesn’t stop there. We’re also working with other, “offline” parts of the BBC to help them gain an even better understanding of their audiences and aid their decision-making. We’re now looking for someone to join our team in these early stages and help shape and deliver our goals.....
You will be part of the myBBC Insights proposition supporting the development and implementation of data analytics, segmentation, direct marketing analytics and visualisation. You will use your experience in data analytics/data science to contribute towards designing and developing analytical assets, such as segmentations, to drive direct marketing campaigns and product decisions, reports on audience behaviour, and interactive dashboards. You will play a vital role in enabling large and complex data sets to be presented and accessed in a simple and intuitive format for all users, supporting interpretation and utilisation of the findings.