Tuesday, March 8, 2016

Engagement rules

Iain Lee's legacy to BBC local radio - yet another sheep-dip training course...This from the Trust's investigation of the Three Counties breakfast hoo-ha...

A number of incidents at different local radio stations had highlighted the risks involved in presenters finding ways to engage audience interest in phone-ins and debates. Teams needed to engage listeners without causing unnecessary offence or leaving presenters appearing less than impartial. A training programme would be rolled out to all Local Radio phone-in teams in the first quarter of 2016. 

The training programme was being developed by the BBC Academy, it would be delivered by Editors and would focus on risks and lessons learnt from recent incidents. 

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