Thursday, February 4, 2016


In the latest quarterly listening figures from RAJAR, BBC Local Radio across England is down 4.6% in reach year on year. Total weekly reach stands at 6.4m, compared with 7.4m five years ago.

Within those big numbers, in the swings and roundabouts of what are often volatile numbers from small returns, Radio Berkshire has pulled up from a record low a year ago, from 92k to 120k listeners reached a week. The only big weekday schedule change over the twelve months has been the departure of Mike Read.  Radio Kent's weekly reach is up 19% year on year

Things ain't sunny in the West Country. Reach at BBC Radio Devon, with added Simon Bates since January last year, is down 20% year on year. Radio Somerset is down 31%, to a weekly reach of just 49k; Radio Cornwall is down 9%, and Radio Bristol down 10%.

It's mixed across Middle England: Radio Hereford and Worcester's reach is down 19% year on year,
Radio Gloucestershire down 25%, and Radio Leicester down 31%. Coventry and Warwickshire is up 9%, WM up 9%, Nottingham 17%, and Derby 14%.  In East Anglia, Suffolk is down 18%, Cambridge down 10%, Essex stable, and Norfolk a tad up.

Radio Cumbria did well, as you might expect, up 14%. Gillard Station of the Year, Radio Newcastle, was down 11%, and Radio Tees down 22%.

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