Friday, January 15, 2016

Original British Drama with Ads

When BBC3 goes online only, the regular window for a same-day late-night Eastenders repeat closes. But fret not, fans of made-up misery and nastiness, another window will open on a new channel from UKTV, a revamped version of Watch, to be called 'W'.

It will launch on Monday 15 February. BBC3 will stop broadcasting some time in March, with the formal start of the online-only-offering coming on 1st March.

Eastenders on BBC3 has been regularly getting figures over 600k in the overnights. Will viewers follow it to W with ads, or catch-up ad-free online ? Does it matter that the BBC is ready to make money this way ? Is it a dangerous precedent ? Etc, etc.

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