Thursday, January 21, 2016

Dialling down messages

In these difficult times at the BBC, it's good to know that the Director of Internal Communications and Engagement is doing the thought-leader stuff. In November Heather Wagoner published an article based on her contribution to a PR Week debate. It's entitled "Communicating Change: The Challenges, The Opportunities".

Here's an extract.

Communicate Hope, Communicate Choice and Communicate Support.

When communicating change, we have the ability to dial up certain messages, and dial down others. We have the opportunity to activate positive emotions and ... we have the ability to help our employees imagine a post-change future.

And in the online dialogue that follows, some more helpful hints.

Change has changed ! It is constant. Personally, I use internal social media - in particular to communicate support. Creating robust, user-led, self-moderating communities is really key to communicating support through change and creating a sense of empowerment. It's a shame that there are still some orgs that aren't comfortable with internal social media. But remember, a channel is only a channel. It's what you do with it that matters.

Wonder if she's dialling down the delayed staff survey results.

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