Thursday, December 3, 2015

Advanced Hair Series

The BBC gets squeamish about some 'talent' appearing in ads, and not others. Through rules hard to
interpret, Michel Roux Jnr had to go because he endorsed Albert Barlett potatoes, yet Gary Lineker can stay and sell us Walkers Crisps. Alan Titchmarsh, for years a "friend of B&Q", finally evaporated from the BBC's Chelsea Flower Show coverage, perhaps when someone noticed he was fronting gardening stuff for Waitrose, one of the show's main sponsors. (The current Waitrose Weekend magazine boasts articles from John Humphrys, Eleanor Oldroyd and Jonathan Agnew) Jamie Oliver was made to choose between a new BBC series and ads for Sainsbury's; Percy Thrower was fired for appearing in an ad for an ICI weedkiller; Diarmuid Gavin's BBC contract ended with a Westland fertiliser.

There were lingering shots of David Chipperfield's Alessi range of tableware in this week's Imagine; a new catering-size pasta-machine got prominent slots on Saturday Kitchen this year;  Lauren Laverne, the voice of 6Music, is also the voice for Sky's Believe In Better campaign.

And today, I spotted this senior BBC figure in the Dove #youthfulvitality online advertising campaign, which promotes Advanced Hair Series shampoo products. I'm sure it's gone right up and down the referral chain.

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