Thursday, October 1, 2015


BBC Worldwide has hired Jackie Lee Joe from Skype to be its new Chief Marketing Officer. She will arrive in mid-November (will that be before or after the 'autumn' launch of the BBC Store ?).

Jackie is from Australia, where she learnt her marketing skills courtesy of Ansett Airlines and the University of New South Wales. When Ansett collapsed in 2001, she headed to the UK, and has worked for Orange, Car Phone Warehouse, and Virgin Mobile.

At Skype, one of her initiatives was partnering with Victoria Beckham to promote online collaboration and working (via Skype, of course).  If you've got nine minutes you think you'll never need again, there's a video all about it.

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