Thursday, October 29, 2015


It looks like the UK has now worked out DAB Radio, and is enjoying pushing buttons and touch screens as much as spinning FM dials. The digital success story of the latest RAJAR listening figures is Radio 4 Extra, leapfrogging 6Music to become the nation's favourite digital-only station, reaching 2.2m listeners in the most recent quarter - 35% up year-on-year.

There's some amusing spin from Radio 1, which is practically stable year-on-year, about breakfast host Nick Grimshaw. Controller Ben Cooper said "I’m delighted to see Nick firmly established as the number one youth presenter in the country". Radio consultant and practitioner Matt Deegan points out that Nick returned the lowest ever 15-24 reach for a Radio 1 breakfast host. Matt's analysis of the Radio 1 video offering is also sharp - it seems to stand alone, rather than drive traffic to the radio.

Looking at other year-on-year figures for the quarter, Radio 5 Live is down nearly 5%, to 5.5m. That compares with 6.24m for the same quarter in 2011, as the move to Salford was underway. TalkSport stood at 3.1m in 2011 - it's the same now.

Radio Wales is down 4%, at 384k, whereas Radio Scotland is up 9%, to 948k.

Nationwide, LBC is up 15%, to 1.5m. Spookily, BBC World Service returned almost exactly the same results. BBC Radio Devon, now with added Simon Bates, is down 9%, at 180k. Total BBC local radio in England, with added women at breakfast, is down 2.5%.

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