Thursday, September 17, 2015

Smart move

So, on the night Culture Secretary John "Whitto" Whittingdale gleefully announced the spending of public money on a market impact analysis of the clash between the BBC News at Ten and the ITV News At Ten, ITV moved their news to 11pm, and the BBC scored a sooper dooper 4.94m viewers (31%).  ITV's main evening news tonight is at 10.00pm, but moves to 10.15pm on Friday.

And while Whitto wittered on about BBC1 not being fresh and distinctive, 10m viewers tuned in for the sixth series of Great British Bake-Off.

  • This blog has occasionally hunted more regular audience figures for Newsnight. Last night they attracted 640,000 viewers (5.5%) according to the overnight figures. Still, that was a higher figure than BBC2 got from 8pm to 10.30pm. 

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