Wednesday, August 19, 2015

Zac and Sarah

After 24 years with The Sun, Sunday Times and Times, most as a managing editor, Richard Caseby may have moved away from the creative writing skills that won him a 1st in English Language and Literature at Durham. Dubbed a 'pitbull' by The Guardian, he moved to become Director of Communications at the Department of Work and Pensions last year, and currently leads a government-wide project on The Modern Communications Team.

Maybe The Sun's "Dear Deidre Casebooks" were in someone's head when the Department sought to get the message across in leaflets about 'Zac' and 'Sarah' . These attempted to show what happens when claimants don't do what the DWP wants. The DWP has now dropped them admitting that the 'case studies' were not case studies, they were made up, and 'Zac' and 'Sarah' don't exist, except as headshots from photo-libraries.

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