Wednesday, April 15, 2015

Once may be enough

I wonder if he'll tweet this. Good Morning Britain, with guest host Piers Morgan alongside Susanna Reid attracted an overnight average of 591,000 viewers on Monday. That represented a share of 16.9%, which is above ITV's apparent target of 15%. The actual numbers are down on figures earlier this year, said to be averaging around 650,000 - but parts of the country are still on Easter holidays.

More worrying for Piers - fewer came back on Tuesday - 560,000 was the average, and the share fell to 16.1%.

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