Monday, April 20, 2015

Adding up

The launch strategy for the Victoria Derbyshire show is in a bit of a tangle this week. It loses its transmission slot on BBC2 on all but one day to live snooker. Despite all the trails, last week's average audience on the channel was below 100k. Traditional BBC daytime monsters such as Homes Under The Hammer (855 episodes and counting) get over 1m in the same slot on BBC1, even if the audience can't remember whether they've seen it or not.

Victoria still has her window on the News Channel, where figures are harder to find. James Harding may be wondering whether a January or September launch might have had more impact, away from all the extra election stuff.

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