That's Life

Prolific North has a wee scoop - YourTV Manchester and YourTV Blackpool & Preston are being rebranded as That’s Manchester and That’s Lancashire. The YourTV group, chaired by Sir Michael Lyons, had failed to raise sufficient funding on its own, and hadn't actually hired any staff by their Ofcom on-air deadlines last month - now some ads are running.

YourTV will apparently retain a small shareholding in the new channels and remains the official licence-holder, but control of the channels now lies with That’s TV, which already has licences for Oxford, the Solent, Basingstoke, Reading, Surrey and Salisbury. That's TV is run by Six TV, in turn owned by That's Media, under CEO Daniel Cass, and with Esther Rantzen among the shareholders.

That's Consolidation, before we've even really started.