Saturday, March 21, 2015

Copywriter needed

One bit of the latest BBC Trust minutes that has not been blanked out is right, if expressed in a rather patronising fashion.

Members agreed that as part of the Charter review process there would be a need to find a simpler articulation of the public purposes, so that licence fee payers could fully understand the high-level aims and objective of the BBC. 

As we've said here often, the "purpose" that allows the activities of BBC Worldwide, and presumably underpins the BBC World Service Group, is naffly written, and insufficient to drive either the commercial operation or a soft-power news service in 27-odd languages.  

"Bringing the UK to the world and the world to the UK: The BBC will build a global understanding of international issues and broaden UK audiences' experience of different cultures."

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