Loss leader

Excellent audience figures for all the Eastenders hullabaloo. The excitement didn't spill over for The Musketeers. Eastenders average 9.97m, Eastenders Backstages average 6.45m, then more than half the audience went elsewhere, leaving the Anglo-Czech extrapolation of Dumas' tales with just 3m viewers. Gogglebox, on Channel 4, a series about people watching tv, attracted 4m.