The Great Pre-Christmas Sky News Experiment has reached its conclusions - and it's bad news for Burley, Murnaghan and other daytime hosts on the news channel.
Boss John Ryley has told staff that in future during daytime, there'll be more investment in providing stuff for mobile phone and tablet consumption, and less spent on traditional tv coverage. Planning will focus more on providing distinctive video produced for all platforms.
Reading between the lines, there'll be much less standing about outside somewhere where something is about to/has already happened, for endless live updates based on no new information. Probably right.
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