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With an average weekly reach of 96.6% of the UK's 16+ population, the BBC has the most powerful advertising self-promotion platform in the land. (Anyone else tired of Frank Skinner exhorting you to "Be Curious" ?  I wonder.)

Yet Private Eye reveals this week that Auntie is paying Google to make sure that an "ad" for BBC Radio 3 comes out top of the pile when you search for "Radio 3".

The Eye fails to mention that Auntie seems to be forking out to solve a non-existent problem. Radio 3 comes out top, just below the "ad", in searches this morning.