Friday, November 28, 2014

On one hand...

Chest-puffing pieces in the BBC house organ Ariel sometimes need reality checks. A feature today celebrates Radio 5Live's success in short videos and podcasts. Then ends..."October also saw 5 live becoming the first national radio station to have more than half of its audience listening digitally. In short, there's a buzz about 5 live."

Radio stations get confidential listening figures monthly - then they are shared with the public every quarter. The next period due for release is 15th September - 14th December; because of the holidays, we don't get to see them until the first week of February. 5Live's new daytime schedule launched on October 7th, and I'm not entirely sure it's doing well with the audience. We'll see in 2015.

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