Saturday, March 2, 2013


I don't really wish to make Piers Morgan any more edgy than he already is before the North London derby match tomorrow - but Thursday's edition of his CNN chat show returned a new low for 2013 - just 87,000 viewers aged 25 to 54. It was a rag bag of items: former GE CEO Jack Welch on Yahoo telling workers to get back into the office; a discussion on the next Pope; and another on the Jodi Arias trial.

Piers returned the lowest 9pm figures across the major cable news channels. 69,000 switched off or over at the end of Anderson Cooper's 8pm show; 35,000 returned to CNN at 10pm when Piers had finished.

Friday's figures will be less interesting: Dr Mehmet Oz filled in, presumably to allow Piers home leave for the big one.

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