Edison Research, who've been monitoring digital consumption in the States since 1998, have released new UK podcast figures and say that "68% of those age 16+ in the UK (33 million people) have ever listened to a podcast, up from 59% in 2021. When adding in those who did not report listening to a podcast but said they watched a podcast, reach increases to 71% (35 million people) who have ever consumed a podcast (listened or watched)"
And if Gary Lineker is feeling a little down, he can take comfort from the Q1 2025 Edison Top Ten of podcasts with the highest weekly reach amongst 15+ listeners, with four placings for Goalhanger Productions.
All first spotted in the excellent
Podnews daily briefing
No comments:
Post a Comment