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Friday, May 16, 2025

Longer view

Not much sign of new trends in the latest quarterly listening figures, with many big stations down quarter on quarter but up year on year.  Maybe we should remind ourselves of longer term changes, even if they cross a few boundaries in research methodology and population change...... 

Radio Scotland's last big peak in monthly reach came in 2006, at 1.09m listeners; it's currently reaching 827,000. Radio Wales reached 527,000 in 2007; now it's 341,000.  Radio Ulster hit 619,000 in 2007, now it's 439,000. 

Radio 1's recent peak came a little later - 11.85m in 2011 (Chris Moyles' breakfast era); 7.39m now. Radio 2's most recent peak came in 2016, with 15.5m monthly reach (Chris Evans' breakfast era); now it's 13.1m. 

Radio 3's reach is perhaps the most stable of all, up and down between 1.8m and 2.2m since 1999. New boss Sam Jackson now has it at 2.15m. 

Radio 4 peaked in 2017 (Today basic line-up John Humphreys, Nick Robinson, Sarah Montague, Justin Webb and Mishal Husain) at 11.5m; now it's 9.3m. 

Radio 5 Live peaked at the end of 2010, with 7m; now it's on 5.4m.

BBC Local Radio in England reached 6.7m in 2021 (the year Rhodri Talfan-Davies became Director of Nations); now it's down to 4.8m. 

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