The BBC press team got all Trumpy over the Christmas day viewing figures, crowing about biggly bits of metrics the licence payer isn't usually given. Indeed, BARB and other monitors usually slap down public sharing of these sort of details...
The BBC took control of the TV set on the day - it was BBC One’s biggest share on Christmas Day since 2007. BBC One was bigger than all of SVOD combined on the TV screen, nearly double the size overall and also bigger for 16-34s. BBC One was three times the size of both Netflix & YouTube (individually), and over double the size of each for 16-34. The BBC as a whole made up over half of the viewing to the broadcaster market for 16-34s. BBC iPlayer on its own was bigger than Netflix, both overall and for 16-34s.
We're constantly told that overnight ratings don't matter, and now they do. And the 16-34 ratings hint at an internal BBC dashboard we've only ever heard about. So, Mr Davie, to help us evaluate 'Value For All' why not share a bit more data about your audiences year round ?
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