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Thursday, November 21, 2024

Doubling down with less music

Extraordinary. The BBC executives behind the desperate drive for a really-oldies music version of Radio 2 have addressed the concerns of commercial competitors, by piling in more speech. One only hopes Director of Music Lorna Clarke has costed the changes. 

They include an average of 10 news bulletins a day (presumably simulcast from Radio 2); speech heavy content taking up 60% of the schedule, to include documentaries (about 55% music/45% speech) and "highly-curated" (code for DJs droning on) programmes (about 65% music/35% speech);  a new partnership with the BBC’s local and national radio stations, drawing on local experts and voices to tell the story of the significance of the music of their specific regions across the UK;  a ‘culture show’ every weekday over three hours, with 'new interviews'. 

Has the Board been properly convinced that this is vital investment, a further over-serving of over 55s, when balanced against this year's cuts, and the value-for-all mantra ? 


1 comment:

  1. I thought we had that blueprint (with old-style local radio) before they tore it up?

    ReplyDelete