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Friday, May 19, 2023

Radio trends

When BBC Director of Content Charlotte Moore took custody of "Radio" in 2020, the weekly reach of BBC Network Radio was put at 30.8m; in today's latest figures, it's 29.5m. That's not a terrifying drop, considering the other opportunities clamouring for the UK's ear time. Today's press release also claims a record weekly reach for BBC Sounds, at 4.6m. However, we note that  64% of Sounds users come for 'live' radio programmes - so we need Auntie to come clean and do some de-duplication. 

Of course, Charlotte is not responsible for BBC Local Radio. When she got to board level in 2020, the weekly reach for the 40-odd stations totalled 5.78m, and today it's 5.28m - again, not yet falling off a cliff. 


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