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Monday, February 15, 2021

Sound numbers

More stats from BBC Sounds : the average weekly audience was 3.5 million across the app, website and voice activated devices over the most recent three months, with a record 3.7 million during the week of the US Election. 

That compares with a weekly reach of 33.5m for all BBC radio when RAJAR last reported - and within that there's some overlap. 57 percent of overall plays on BBC Sounds were for live content and 67 percent of all listening hours on BBC Sounds were live.

The BBC differentiates between on-demand and podcasts, but doesn't share the split in figures. Boring old Archers tops the on-demand list; Newscast is the most popular podcast across the period. 

Music mixes have grown in popularity, representing 3% of total on-demand/podcast 'plays'. 


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