Hand-picked

We'll never know how many brand consultants were involved in identifying "BBC Select" as the title for the Corporation's next attempt to make it big in North America. 

We're told the new ad-free streaming service will launch in early 2021. "An antidote to the predictable, BBC SELECT will be the definitive streaming channel for independent thinkers."  

Rebeccas Glashow, President, BBC Studios - Americas, says “For nearly a century, the BBC has been synonymous with extraordinary television programs – full stop. Name any genre, the BBC is best in class at identifying talent and providing them a platform for expression."  (She may not yet have tuned into BBC America, today showing Star Trek episodes from 6am to 6pm, followed by two US film, The Outsiders and Goodfellas.)

The new service will initially only be available via Apple tv channels, and the subscription price has not been announced. It will give our allies priceless access to the works of Grayson Perry, Reggie Yates, Mary Beard, Emeli Sande and Louis Theroux. 

Launch director is Louise La Grange (D F Malan High School, Bellville and B.Acc, Stellenbosch University), with assistance from former BBC4 editor, Cassian Harrison.