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Monday, November 16, 2020

How branding works

Just in case viewers of BBC America are getting sated with the daily re-runs of Star Trek: Next Generation, the network appears to have purchased the rights to early episodes of the tv series Law & Order. Not the later UK version, but the Dick Wolf original, set in Manhattan. Tonight, you can get six episodes from back in 1997, taking you through to 0100 Eastern Time, when Star Trek starts on rotation again. 

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