A 'Launch Director' for BBC Sounds has emerged. It is Charlotte Lock, previously styled Director of Marketing and Audiences for Content, Radio & Education (as such, you might have thought a campaign for BBC Sounds was business as usual).
Charlotte will work to James Purnell for the next 18 months. She brings the experience of a Cambridge degree in Social and Political Sciences/Philosophy; that she took straight to early handling of loyalty cards for ASDA and the Tesco Clubcard, then, via partnerships in McCann Erikson and BJL, to the BBC at Salford Quays in 2011. She'll be on the flyer from Alderley Edge as we speak, probably...
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