It's all relative

Contextualising success...

Highest ever ⁦@GMB⁩ ratings, Excl interview with @POTUS on Air Force One.. and now watching Fever Pitch on TV.
If Carlsberg did perfect days... pic.twitter.com/FFyahZUe4y

— Piers Morgan (@piersmorgan) July 13, 2018

Thursday's Good Morning Britain was watched by an average audience of 793k, a 23.3% share - and the highest rating since 11 December 2017, when the figures were 743k and 22.7%. Thursday's Breakfast on BBC1 was watched by an average of 1.41k - a 38.7% share.