Distinctively similar

New BBC Director of England Helen Thomas has quickly palmed off the most difficult task in her portfolio - reinventing BBC Local Radio.

The new post of Head of Local Radio, England, will be required to square the circle of  "a joined-up approach to serving audiences...whilst recognising a ‘one size fits all’ approach no longer works for the audiences and communities that exist today."

All that on a budget that I'm guessing is largely flat, despite the DG's reversal of a proposed £10m cut  - content spend on BBC Local Radio still falls from £117m to £108m in this financial year.