BBC, ITV, Channel 4 and network operator Arqiva, the four shareholders of Digital UK, are putting £125m into developing Freeview Play over the next five years. A mobile app (later this year) and better navigation to content are promised. Paddling through hanging pages between iPLayer, the ITV Hub and All4 shouldn't be necessary.
The investment should help Freeview retain some of the so-called 'cord cutters' heading to a world where Netflix is their principle point of entry to tv. Viewers should be able to combine free-to-view TV with low-cost streaming services in their own choice of 'skinny bundles'.
11.4m million homes (out of around 27m) use Freeview on their main tv.
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