Added value

You may not have caught Chris Evans mentioning Radio 2 Live in Hyde Park (other concert promoters are available) yesterday and today, to some of his weekly audience of 9.3m. Tickets are on sale now, at £50 each, plus £3.20 booking fee. Kids under 3 go free. Gourment picnics are available, on top of your general admission, at £79.50, plus £3.98 booking fee. Ever-accessible Radio 2 is also offering VIP tickets, at £479 each, plus £10 booking fee....

"Experience the magic of Radio 2 Live in Hyde Park in style from the exclusive hospitality area – perfect for treating valued clients and colleagues or for an unforgettable day out with friends. You’ll enjoy an experience like no other in the stylish setting, which includes access to an exclusive terrace with views of the stage. With an on-hand host and waiter service you can relax and savour delightfully refreshing drinks from the complimentary bar and a delicious three-course meal, featuring tasty fresh produce, which is served with fine wines. All this and much more will ensure you have an experience to remember at Radio 2 Live in Park."

50,000 basic tickets at £50 is £2.5m. I'm sure the full balance sheet will be published in next year's BBC Annual Report. Not.

• R2 Hyde Park tickets were £39 in 2015, £42 in 2016, and went up to £50 last year.