Wednesday, December 6, 2017

Narrowing ?

The relentless Piers Morgan self-publicity machine (he's even steam-rollered the BBC) is shifting the stone of Sisyphus that is ITV breakfast show ratings.

Monday, Tuesday and Wednesday - with Piers and Susanna - are doing markedly better than Thursday and Friday. The shift between GMB and BBC Breakfast is marginal, but yesterday GMB recorded an average audience of 779k, and more importantly, a 21.7% share of the available audience. BBC Breakfast was 'off the top', at 1.47m - with 37.8% share (normally around 40%).

But the upwards tick is coming at some cost to what you might call 'news and current affairs'....

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