Wednesday, July 5, 2017

Targets and forecasts

In 2016, BBC One was the most popular TV channel in the UK with 16-34s, and the only channel to reach more than half of this group every week. Now, a new stretching objective has been set in the Annual Plan for 2017/18 -"BBC One will aim to be the channel that reaches the most 16-34 year olds".

And a second target for BBC One. "BBC One will aim to reach more than half of BAME audiences each week". In 2010/11 it reached 62.2% of black, Asian and other ethnic minority viewers and in 2013/14 the reach was 57.2%.

For BBC Three, the Annual Plan target is to reach 5-10% of 16-34s a week (using a four-weekly average). BBC Three's weekly reach among 16-34s was 29.1% in 2010/11 and 26.5% in 2013/14. Up to February 2016, when it moved 'online-only', it stood at 22%.

Following the money, the total spend on content for 2017/18 is forecast at £2,713m; this is up from £2674m in last reported year, 2015/16 - an apparent improvement of £39m. But wait, dear reader. Spend on World Service content rises from £224m to £307m, up £83m, thanks to Foreign Office money.

Again, until we get the 2016/17 Annual Report in two weeks' time, we can only compare the 2017/18 forecast spend on content with the 2015/16 out-turn. In that basis, BBC1 is down £34m, BBC2 £13m, and BBC 4, £6m - a drop of over 13%.  For all the noise about children's programming, content spend on CBBC is forecast at £66m, compared with £70.6m in 2015/16. CBeebies is almost unchanged.

In radio, Radio 1 is up £800k, and IXtra up £1.4m. The station that you might think doesn't need a boost, Radio 2 will get £52m in 2017/18, compared with £44.6m in 2015/16, and sister station 6Music is up £3.1m, at £11m.  Radio 4 gets an additional £3.4m, while Radio 5Live falls by £1.5m. Spend on local radio content drops by £2.8m compared with 2015/16.

No comments:

Post a Comment

Other people who read this.......