Thursday, May 18, 2017

Talk it up

The Breakfast Show of Sharp Elbows, Today, is still pulling them in. Latest quarterly figures show weekly reach up to 7.13m, from 6.75m last year. Ideally, incoming editors prefer not to arrive on a peak. Radio 4 as a whole is up from 10.57m to 11.11m.

Elsewhere in the morning, Nick Grimshaw at Radio 1 is down from 5.43m to 5.15m, and the network slips from 9.91m to 9.10. Big boss Ben Cooper says we should look elsewhere for the brand's penetration - 80 million video views a month on Facebook. (Top video publisher on Facebook in April was Unilad, with 2,960m views; The Daily Mail was in 10th place with 935m)

Radio 3, led by folk-loving Rambling Al Davey, is down from 2.12m to 1.88m; Radio 5Live is down by 400k to 5.34m; I can't remember what sport was driving us to the radio this time last year, but Radio 5 Sports Extra is down from 1.32m to just 830k. TalkSport is down from 3.08m to 2.72m.

In other digital-only stations, Radio 6Music is up to 2.35m weekly reach, from 2.24m last year; The Asian Network is up 10.9% year-on-year to 623k; Radio 4 Extra is up to 2.02m from 1.85m.

Radio 2 is down from 15.51m to 15.02m. Chris Evans is down to 9.38m, from 9.73m (whisper it, a bigger fall in plain numbers than Grimshaw this quarter).

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